Advert Research

I like this video because of the way the music transitions into a sudden stop and a loud noise to create suspense, i noticed this is a common feature with horror movie trailers, this technique could probably be incorporated into my advert.




This trailer had slow editing, and the transitions between scenes were dissolved in black. I feel this helped build tension between each shot and make a more scary trailer.

In this trailer there is some good shots of the house which is what i want to try and get for my advert. Also the lighting is really good in terms of the mood it sets.