Ethos
Ethos is an appeal to the authority or honesty of the presenter.
Pathos
Pathos is an appeal to the audience's emotions.
Logos
Logos uses facts and figures to support the message.
Advertising techniques are the tools you use to:
Attract attention
Engage minds
Trigger emotions
Change what people think
All of which lead to sales or votes or clicks.
For marketers, creative techniques can turn prospects into buyers.
Techniques can be sorted into:
Persuasive
Dramatic
Positioning
Engagement
Direct response
Branding
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