Task 2 - Codes and Conventions

Codes

Codes are systems of signs, which create meaning. Codes can be divided into two categories – technical and symbolic.
Technical codes are all the ways in which equipment is used to tell the story in an advert, for example the camera work in a film. Technical codes include camera angle, shot, iconography, editing, lighting, sound, music, computer graphics and special effects (SFX)
Symbolic codes include the language, dress, and actions of characters. Symbolic codes show what is beneath the surface of what we see. For example, a character's actions show you how the character is feeling.
Iconography is an important aspect of genre. It refers to the traditional or conventional images or symbols associated with a subject.
Some codes fit both categories – music for example, is both technical and symbolic.

Conventions

Conventions are the generally accepted ways of doing something.
There are general conventions in any medium, such as the use of interviewee quotes in a print article, but conventions are also genre specific. TV adverts are almost all the same length and end with the brand’s logo being featured.

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Product Research

This advert achieves exactly what i want, when the headphones are put on all the noise around him stops which is what i want to have in my advert.




IN this beats advert there is a lot of close ups on the side of the face to show of the beats and the logo itself.

Advert Research

I like this video because of the way the music transitions into a sudden stop and a loud noise to create suspense, i noticed this is a common feature with horror movie trailers, this technique could probably be incorporated into my advert.




This trailer had slow editing, and the transitions between scenes were dissolved in black. I feel this helped build tension between each shot and make a more scary trailer.

In this trailer there is some good shots of the house which is what i want to try and get for my advert. Also the lighting is really good in terms of the mood it sets.

Advert Idea final draft

Advert Idea first draft

Object of Desire Mind map

Assignment Brief